Guaranteed fresh. Fresh taste of Lay's signature potatoes. Crafted with care. Deliciously Indulgent: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. Original: We start with Lay's Signature potatoes, sliced nice and thick. Kettle cook'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care! Find us on: facebook.com/lays. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen. www.lays.com. Visit our website at fritolay.com.