Colgate. Toothpaste for sensitive teeth and cavity protection. Clinically proven sensitivity, relief. Maximum strength. Sensitive multiprotection. Whitens teeth. Promotes healthy gums*. Removes plaque*. Fights tartar. Complete care for everyday use. Whitens teeth. Protects against cavities, tartar. Removes plaque*. Promotes healthy gums*. Brush with Colgate sensitive 2x a day: Contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. Provides fast relief within two weeks. Builds increasing protection against sudden shocks of painful sensitivity. Provides long term relief with regular use. Contains fluoride for cavity protection. Great tasting flavor. *Promotes healthy gums and removes plaque with regular brushing. **Maximum strength FDA allowed antisensitivity active ingredient. Uses: builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, helps protect against cavities. Questions or comments Call toll-free 1-800-468-6502.