Deep roasted flavor. Dark chocolate finish. Est. 1963. Little bean long journey: We travel to family-owned farms around the world to help the finest 1% of Arabica beans fulfill their dreams of calling California home. Hand Roasted: We hand roast our coffee daily in small batches to create a traditional, smooth taste profile. We’ve done it this way since 1963, when we opened our first store in Los Angeles, California. Direct trade: We nurture long lasting relationships with our growers. We support their Earth-friendly growing practices and social responsibility standards, particularly the conscientious way they treat their workers and families. Quality & passion: I personally go to the source of our coffee and guarantee that it is the highest quality obtainable on earth. Jay Isais, Green Coffee Expert. coffeebean.com. Questions? coffeebean.com. 1-800-Tea.Leaf.